Why Chatbots For Marketing Automation Are The Best Decision You Can Make For Your Business

Chatbot is a term used for software that is designed to simulate conversation with real humans. Chatbot technology has been around for a long time. The first chatbots used to operate in the online service of AOL and MSN messenger. Since then, many other chatbots have made their way to social media and web based platforms like Apple's Siri and Google's Assistance. They are of course far from perfect, but they are more capable of performing simple tasks in a semi intelligent way engaging with your customer 24/7 every single day without taking a break! Chatbots, are sometimes referred to as Virtual Agents or Virtual Assistants they are essentially computer programs that use reprogrammed responses to simulate human conversation and drive online engagement.

Published By
Dennis Williams
Apr 2021
Conversational Chatbot or Human: Which Is Better For Your Business Marketing Automation Needs?

Virtual assistants are the fastest-growing job category in the US, and they’re becoming a huge part of business process automation. There’s also been a massive rise in the number of chatbots available to automate customer service and business operations. The question for many businesses is whether a chatbot can be just as effective as a human at handling a task.

Published By
Dennis Williams
Aug 2021
What You Need To Know About ADA Compliance

The Americans with Disabilities Act (ADA) became law in 1990. The ADA prohibits discrimination based on disability in all areas of public life, including places of public accommodation, commercial facilities, employment, transportation and telecommunications. Although the ADA itself is only 8 pages long, a lot of bureaucracies have been created in order to enforce the ADA. This has made it difficult for businesses to comply. The rules of ADA Website Compliance have changed over time.

Published By
Dennis Williams
May 2021
How Businesses Use Chatbots to Get More Business and Why do Businesses Should Care About Chatbots.

Chatbot is an artificially intelligent computer program that simulates human conversation. Chatbots come in a variety of different types and functionality, from customer service chatbots (like those you might find on websites) to chatbots that perform work like human employees do, such as medical diagnosis or legal research. These chatbots are often used to augment the services of a human employee, allowing for more efficient service for the organization's customers or for public service, like providing crucial information for your customers.

Published By
Dennis Williams
May 2021
How to Incorporate Chatbots into Your Marketing Plan

Marketing is a field that has seen a lot of change over the past decade. Where it used to be based on print, television, and radio advertising, it is now fully encompassed by digital. However, that is not to say that traditional marketing methods are no longer effective - of course not! In fact, some marketers who are not well-versed in digital marketing are now taking advantage of the latest technologies - such as chatbots - to create personalized experiences that their customers will love.

Published By
Dennis Williams
Apr 2021
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