CRM vs. Marketing Automation: What's the Difference and Which Do You Need?
Both CRM and marketing automation are powerful customer engagement tools that will help you grow your business by getting you more engaging customers. They both share similar functions, such as collecting customer information, and managing communication with customers, but there are some key differences that you should know before implementing either. Marketing automation, specifically, is the use of software tools that allows you to Communicate, Track, Segment your clients, and perform automated tasks, such as sending out targeted messages based on predefined conditions so you don't have to. CRM, on the other hand, is a software tool that allows you to track your contacts and automate some tasks, like sending emails.While it’s true that many of the concepts are the same, the actual practice of CRM and marketing automation are very different. In fact, many times the two terms are used interchangeably by professionals new to the world of business intelligence. But there are actually some key differences between CRM and marketing automation software.